About Us

We’re located in Vancouver, British Columbia and we’ve been selling fishing lures in Canada and the USA since 2015. 

Fishing is my passion. I’ve been fishing for almost 40 years and it all started with a worm and those round red and white plastic floats. Catching bullheads, catfish and crappies were the excitement of the day. The tug is indeed the drug and nothing beats that unexpected float down or that feel of something pulling back. Whether it’s the wilderness, the challenge, learning something new or being able to shut out life’s hustle and bustle, I know for sure I love this sport!

Fast forward to the present, being an avid fly, float, and saltwater fisherman I’ve gotten into this business to provide affordable lures.

Going into a store, I was shell shocked at seeing spinners and spoons for $8+ and I knew there had to be a better way, a more affordable way and so Prime Lures Co. came to life.

Let’s face it, everyone has snagged up on a rock, a tree branch, or your line just snaps on a fish. It’s even worst when it’s your first cast! That’s fishing and it happens, but what if I could make that sting hurt just a little less?

My products give you the best bang for your buck. Our lures are genuine silver plated and made of brass construction. Our hooks are strong, mostly coupled with Mustad UltraPoint hooks.  We’re a small business and it’s not possible to have a million colors; what we have is the best and most relied upon colors, the fluorescent and metallic finishes.  These will give you the best results at the best value with zero compromising.

Come give us a try, we know you’ll be back for more.